Festival Partnerships at Parramatta
The City of Parramatta is entering a new era of transformation, catalysed by city shaping infrastructure and investment. With a population expected to reach 400,000 by 2036, Parramatta has undeniably become ‘Where it’s AT’.
The City of Parramatta is entering a new era of transformation, catalysed by city shaping infrastructure and investment. With a population expected to reach 400,000 by 2036, Parramatta has undeniably become ‘Where it’s AT’.
Parramatta is a melting pot of cultures, ideas and commerce which draws people from across the globe who want to visit, live and experience the heart of a global metropolis.
Are you interested in partnering with a festival at Parramatta? Submit your details via the form below to receive an information pack about our portfolio of events.
Home of Festivals
The CBD, laneways, venues, greenspaces and precincts are activated by a portfolio of festivals that are examples of global best practise. From Parramatta Lanes with its eclectic line up of over 100 performers, laneway takeovers, art installations and music stages which attracts over 200,000 under 40s annually, to the family friendly Lunar New Year and New Year’s Eve Festivals and Sydney Science Family Day which fosters and feeds a love of STEM in children through hands on activities, Parramatta is Where it’s AT for bringing memorable brand moments to life.
31 December
- 40,000 visitors in 2023
- Residents from LGA + 20km
- Families with children >12
- SINKS + DINKS
Balloon Glow and Balloon Breakfast
Australia Day Eve and Australia Day
- 15,000 visitors in 2023
- Residents from LGA
- Families with children >12
- SINKS + DINKS
Sydney Science Festival Family Day
- 10,000 visitors in 2023
- Residents from LGA
- Families with children >12
Christmas in Parramatta
November and December
- Lighting of the Christmas Tree
- Christmas Markets
- Roaming Entertainment
Parramatta Lanes
October
- 200,000 visitors in 2024
- CBD Workers
- Residents from CBD and surrounds
The Heart of Innovation and Business
Parramatta Square is a bustling epicentre of business with the offices of Deloitte, KPMG, Westpac, NAB, Sydney Water and Aware Super calling Parramatta home amongst others.
Interested in partnering with a festival at Parramatta? Submit your details to receive an information pack about our portfolio of events.
Key Statistics
A Connected City
A Connected City
- Parramatta Light Rail due to open in late 2024.
- A central interchange point to the new Western Sydney Airport due to open in 2026.
- Home to the fourth busiest train station in Sydney.
A Diverse Demographic
A Diverse Demographic
With Parramatta’s landscape featuring global-best practice health precincts, universities and close to major infrastructure projects, it’s easy to see why its residents are diverse and highly skilled. 35% are professionals and 44%* hold a Bachelors Degree or Higher**
*Residents aged 15 and older
**source: Australian Bureau of Statistics, Census of Population and Housing 2021 compiled by id profile
A Focus on Education
A Focus on Education
Six educational facilities have campuses within Parramatta, including UWS, CSU, UTS and TAFE NSW, contributing to a future of innovation and knowledge fuelled careers.
