Lunar New Year Partnerships

Lunar New Year offers an opportunity for brands to connect with diverse, multicultural and multigenerational audiences within an environment of cultural discovery.

A couple dressed as bright red lobsters holds baskets, smiling on a lively street with people and greenery around. The atmosphere is festive and cheerful.

Lunar New Year Festival 2027

Our Lunar New Year celebrations encapsulate art, cultural activities, music and food. With crowds expected to reach more than 20,000, brands can secure major partnerships and activation spaces at the heart of our events, reaching deeply engaged audiences.  

Contact us to express interest in partnering with us in 2027.
 

2024 Lunar New Year Partner Case Study: Porsche Centre Parramatta

2024 Lunar New Year Partner Case Study: Porsche Centre Parramatta

Our partnerships enable access to a highly engaged audience, logo rights and content entitlements across a variety of marketing assets and channels.

Three women perform outdoors, wearing colorful skirts in pink, green, and blue with white tops. They sing into microphones, smiling energetically.

Partnership Prospectus

Explore how your brand can shine at one of Western Sydney’s most vibrant cultural celebrations. With thousands of attendees, rich cultural programming, and tailored sponsorship packages, this is your chance to connect with diverse communities and make a lasting impact.

Contact us to explore partnerships in 2027.