Lunar New Year Partnerships
Lunar New Year offers an opportunity for brands to connect with diverse, multi-cultural and multigenerational audiences within an environment of cultural discovery.
A yearly celebration that encapsulating art, cultural activities, music and food across two distinct events - a community festival in Epping Town Centre (Boronia Park) and a Lunar Nights Festival in Parramatta Square.
Lunar New Year Festival 2026
With crowds of over 10,000 expected per location, brand can secure major partnerships and activation space across two events:
Lunar Night Festival in Parramatta Square
- Date: Friday 20 February
- Time: 4pm - 9pm
Lunar New Year Community Festival: Boronia Park, Epping
- Date: Saturday 21 February
- Time: 4pm - 9pm
2024 Lunar New Year Partner Case Study: Porsche Centre Parramatta
2024 Lunar New Year Partner Case Study: Porsche Centre Parramatta
Our partnerships enable access to a highly engaged audience, logo rights and content entitlements across a variety of marketing assets and channels.
Partnership Prospectus
Explore how your brand can shine at one of Western Sydney’s most vibrant cultural celebrations. With thousands of attendees, rich cultural programming, and tailored sponsorship packages, this is your chance to connect with diverse communities and make a lasting impact.
