Festival Partnerships at Parramatta
The City of Parramatta is entering a new era of transformation, catalysed by city shaping infrastructure and investment. With a population expected to reach 400,000 by 2036, Parramatta has undeniably become ‘Where it’s AT’.
Join Parramatta’s Festival Scene
The City of Parramatta is entering a new era of transformation, catalysed by city shaping infrastructure and investment. With a population expected to reach 400,000 by 2036, Parramatta has undeniably become ‘Where it’s AT’.
Parramatta is a melting pot of cultures, ideas and commerce which draws people from across the globe who want to visit, live and experience the heart of a global metropolis.
Are you interested in partnering with a festival at Parramatta? Submit your details via the form below to receive an information pack about our portfolio of events.
Home of Festivals
The CBD, laneways, venues, greenspaces and precincts are activated by a portfolio of festivals that are examples of global best practise.
From Parramatta Lanes with its eclectic line up of over 100 performers, laneway takeovers, art installations and music stages which attracts over 200,000 under 40s annually, to the family friendly Lunar New Year and New Year’s Eve Festivals and Sydney Science Family Day which fosters and feeds a love of STEM in children through hands on activities, Parramatta is Where it’s AT for bringing memorable brand moments to life.
Parramatta Lanes
Parramatta Lanes
October
- 335,000 visitors in 2025
- CBD Workers
- Residents from CBD and surrounds
Sponsorship Case Studies
Hear what our partners and collaborators have to say about their experience at Parramatta Lanes
New Year's Eve
New Year's Eve
31 December
- 60,000 visitors in 2024
- Residents from LGA + 20km
- Families with children >12
- SINKS + DINKS
Australia Day
Balloon Glow and Balloon Breakfast
- 24,000 visitors in 2025
- Residents from LGA
- Families with children >12
- SINKS + DINKS
Christmas in Parramatta
November and December
- Lighting of the Christmas Tree
- Christmas Markets
- Christmas Concert in Parramatta Park
- Roaming Entertainment
Lunar New Year
February
- 2 activations sites: Parramatta CBD and Boronia Park, Epping
- Over 10,000 people
The Heart of Innovation and Business
Parramatta Square is a bustling epicentre of business with the offices of Deloitte, KPMG, Westpac, NAB, Sydney Water and Aware Super calling Parramatta home amongst others.
Interested in partnering with a festival at Parramatta? Submit your details to receive an information pack about our portfolio of events.
