Purple Flag

Purple Flag is an internationally recognised accreditation that celebrates cities with safe, vibrant and well-managed night-time economies. The Purple Flag signals to visitors and locals alike that Parramatta’s CBD offers a high standard of excellence after dark.

To achieve Purple Flag status, cities are assessed against key criteria, including:

• Safety and wellbeing: ensuring people feel comfortable and secure at night.
• Diversity of offering: providing a range of food, culture, entertainment and activities for all ages.
• Vibrancy and appeal: creating lively, welcoming spaces that encourage people to explore and enjoy.

Parramatta is one of only a few cities in Australia to achieve Purple Flag accreditation. Our re-accreditation is a proud recognition of the work being done to make Parramatta a destination where people can dine, discover and connect well into the evening. 

Purple Flag accreditation also supports businesses to make the most out of major events, and other opportunities to deliver vibrancy and benefits to our businesses and City. Through the Special Event Extended Trading Hours initiative, Liquor and Gaming NSW recognise significant events across the state, allowing eligible licensed venues in Parramatta to automatically access extended trading hours when these events are included in the official calendar.

This means:

• Venues can trade later without additional applications or permit changes
• Businesses can respond to increased foot traffic and event driven demand
• Visitors can enjoy a longer, more seamless night out in Parramatta

By bringing together major events and extended trading hours, Purple Flag helps create nights that feel lively, welcoming and worth staying out for — strengthening our night time offer.

See how you can get involved or look at extending your trading hours during the event or check if you can extend your trading hours during special events