Always On in Parramatta: Frankie B’s 24/7 Dining Story
How a family‑run favourite is powering Parramatta’s 24/7 dining scene.
Serving the City around the clock, Frankie B’s has become a cornerstone of Parramatta’s late night food scene. With a diverse community, growing visitor economy and a city that doesn’t switch off, this family run business thrives by meeting demand whenever it strikes.
As Managing Director Melissa Criniti explains, the decision to operate 24 hours came from recognising an opportunity in Parramatta’s evolving city centre.
“Nobody else was doing it, so we decided to take the opportunity and do it. And there’s a market for it.”
The restaurant has grown alongside the City itself, benefiting from Parramatta’s expanding population, infrastructure and transport connections.
“There’s been such new development here with new apartments and so many more people coming. We’ve got the new light rail and it makes it easier for people to get to our restaurant.”
From midnight meals to early morning catchups, Frankie B’s continues to meet the needs of a growing night-time economy while helping shape the City’s late night culture.
“We’re wanting to bring a vibe into Parramatta and we’ve started it. Hopefully others will follow. The more the merrier.”
For Melissa, the energy of Parramatta’s evening economy is about more than just food, it is about community. “It’s the culture. Bringing cultures together, food, drinks, and nightlife. It’s bringing a vibe.”
Watch the video to hear from Managing Director Melissa Criniti about why Frankie B’s chose Parramatta and how the City supports hospitality businesses that operate beyond traditional hours.
Part of a Bigger Night-time Story
Frankie B’s, Parramatta Clay & Arts and Gsus4 Music Gear & Supply Co. are just three of the businesses helping Parramatta thrive at night. Discover the broader stories shaping the city’s nighttime and cultural economy.
Be Part of Parramatta’s Night-time Momentum
From late night dining to cultural experiences, Parramatta supports businesses ready to trade later. Discover the Always Open for Business initiative.
Purple Flag
Purple Flag is an internationally recognised accreditation that recognises cities with safe, vibrant and well managed nighttime economies, signalling to locals and visitors that Parramatta’s CBD offers a high quality experience after dark.
Assessed against key criteria including safety and wellbeing, diversity of experiences, and overall vibrancy, Parramatta is one of only a few Australian cities to achieve Purple Flag accreditation, a proud recognition of the work underway to create a city where people can dine, discover and connect well into the evening.
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