Business Opportunities at Parramatta Lanes

Parramatta Lanes returns this 22-25 October! Showcase your business at this award-winning festival for food, music and art.

Join Parramatta Lanes 2025!

Join Parramatta Lanes 2025!

Last year, Parramatta Lanes attracted over 200,000 visitors and injected $1.1 million into the local economy, making it one of Sydney’s most impactful cultural events. This year, the festival returns from 22–25 October, and we’re inviting local businesses, creatives, and foodies to get involved.

Whether you want to activate a space or promote a special offer, now’s the time to express your interest. Applications close Monday 1 September.

About Parramatta Lanes

Parramatta Lanes is one of Sydney’s biggest and most innovative street festivals attracting up to 200,000 people over four nights. The free festival features an eclectic mix of food, music, art, and entertainment (Eats, Beats & Art). During the festival, utilitarian spaces like laneways and car parks in the Parramatta CBD are transformed into vibrant and bustling sites filled with food stalls, bars, art, and live music performances.

In 2025 there will be:

  • 20+ festival sites around the Parramatta CBD.
  • Up to 10 music stages
  • 80+ street food vendors with strong local representation and viral TikTok sensations.
  • Giant art installations, roving entertainment and quirky activations.
  • Powerhouse Lane is returning in partnership with Powerhouse.

Parramatta Lanes is a celebration of the vibrant arts, music, food and culture scene in Parramatta and Western Sydney. It brings together people from all walks of life to inspire creativity and celebrate Parramatta’s unique culture. 

Local business opportunities: Expression of interest 

We are inviting our local business community to submit their expression of interest to be a part of the action at Parramatta Lanes 2025. Any participating businesses will receive free marketing promotional support driving attendees to visit your business as part of our wide-reaching marketing campaign for Parramatta Lanes.

Click here to download our brochure to learn more about these opportunities. 

Submit your expression of interest

Let us know you’d like to be involved by filling out this form. 

Which tier/s are you most interested in getting on board with?
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Purple Flag accreditation

Parramatta has achieved Purple Flag accreditation which means that our city’s CBD meets international standards of excellence in vibrancy, diversity and safety at night. Our event programming for Parramatta Lanes runs between 5-10pm on Wednesday 22 and Thursday 23 October and 5-10.30pm on Friday 24 and Saturday 25 October.

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Parramatta Up Late

Parramatta Lanes has been granted Special Event Extended Trading status by Liquor & Gaming NSW. This means during the Parramatta Lanes event all eligible licensed venues within the Parramatta LGA are permitted to extend their trading from 10pm to 2am, Wednesday 22 - Sunday 26 October. 

As part of our Parramatta Up Late offering, we are inviting visitors to stay and explore our city’s vibrant, diverse and safe night-time offering both during and after Parramatta Lanes. If your business is usually open after 10pm between Wednesday and Saturday or considering taking advantage of Liquor & Gaming's Special Event Extended Trading during the event, we’d love to hear from you as part of our Parramatta Lanes engagement EOI.