Business Opportunities at Parramatta Lanes
Parramatta Lanes returns this 22-25 October! Showcase your business at this award-winning festival for food, music and art.
Join Parramatta Lanes 2025!
Join Parramatta Lanes 2025!
Last year, Parramatta Lanes attracted over 200,000 visitors and injected $1.1 million into the local economy, making it one of Sydney’s most impactful cultural events. This year, the festival returns from 22–25 October, and we’re inviting local businesses, creatives, and foodies to get involved.
Whether you want to activate a space or promote a special offer, now’s the time to express your interest. Applications close Monday 1 September.
About Parramatta Lanes
Parramatta Lanes is one of Sydney’s biggest and most innovative street festivals attracting up to 200,000 people over four nights. The free festival features an eclectic mix of food, music, art, and entertainment (Eats, Beats & Art). During the festival, utilitarian spaces like laneways and car parks in the Parramatta CBD are transformed into vibrant and bustling sites filled with food stalls, bars, art, and live music performances.
In 2025 there will be:
- 20+ festival sites around the Parramatta CBD.
- Up to 10 music stages
- 80+ street food vendors with strong local representation and viral TikTok sensations.
- Giant art installations, roving entertainment and quirky activations.
- Powerhouse Lane is returning in partnership with Powerhouse.
Parramatta Lanes is a celebration of the vibrant arts, music, food and culture scene in Parramatta and Western Sydney. It brings together people from all walks of life to inspire creativity and celebrate Parramatta’s unique culture.
The event will be held from Wednesday 22 – Saturday 25 October, from 5pm onwards each night.
Local business opportunities: Expression of interest
We are inviting our local business community to submit their expression of interest to be a part of the action at Parramatta Lanes 2025. Any participating businesses will receive free marketing promotional support driving attendees to visit your business as part of our wide-reaching marketing campaign for Parramatta Lanes.
Click below to download our brochure to learn more about these opportunities:
Tier 1: Gold
Activate with live music and/or art on-site at your music and/or via a food stall pop-up at one of our Lanes locations in the city.
Tier 2: Silver
Create a new Parramatta Lanes themed menu item, special offer or promotion that will drive our visitors to experience as part of the Parramatta Lanes event.
Tier 3: Bronze
Will your business be open after 10pm during Parramatta Lanes (22-25 Oct) or do you have an existing special offer/promotion that our event attendees might enjoy? Tell us and we’d love to share this with our audiences.
Let us know you’d like to be involved by filling out this form.
All submissions will be considered, and we will endeavour to align your promotion with our initiatives. Submissions must be received by the stated closing date for offers to be considered for inclusion. All submissions will need to be approved by Council officers based on meeting the selection criteria and final promotional opportunities will be at the discretion of the editorial team.
Parramatta Up Late & Purple Flag accreditation
Parramatta has achieved Purple Flag accreditation which means that our city’s CBD meets international standards of excellence in vibrancy, diversity and safety at night. Our event programming for Parramatta Lanes runs between 5-10pm on Wednesday 22 and Thursday 23 October and 5-10.30pm on Friday 24 and Saturday 25 October.
Parramatta Lanes has been granted Special Event Extended Trading status by Liquor & Gaming NSW. This means during the Parramatta Lanes event all eligible licensed venues within the Parramatta LGA are permitted to extend their trading from 10pm to 2am, Wednesday 22 - Sunday 26 October. Find out more.
As part of our Parramatta Up Late offering, we are inviting visitors to stay and explore our city’s vibrant, diverse and safe night-time offering both during and after Parramatta Lanes. If your business is usually open after 10pm between Wednesday and Saturday or considering taking advantage of Liquor & Gaming's Special Event Extended Trading during the event, we’d love to hear from you as part of our Parramatta Lanes engagement EOI.
