Promotional opportunities for Parramatta businesses

City of Parramatta Council and our partners are passionate about supporting local businesses by providing opportunities that promote your business to the wider community. Here are a few ways you can get involved.

Vouchers and Gift Cards

Dine & Discover NSW

From March, NSW residents aged 18 and over will be eligible for 4 x $25 vouchers, worth $100 in total. Vouchers can be used at participating NSW businesses that are registered as COVID Safe. Two vouchers will be available for dining out and two for entertainment and recreation. 

All eligible businesses can register for the Dine & Discover scheme. 

Vouchers must be used by 30 June 2022.

For further information and to register online visit the Service NSW website.

AT Parramatta Gift Card

The AT Parramatta Gift Card program encourages local spending at businesses in the Parramatta Local Government Area (LGA). The gift card is an EFTPOS based card where card holders can only spend the funds with participating businesses. Businesses within the Parramatta LGA can join the program at no cost.

Register your business for the AT Parramatta Gift Card program.

For further information, contact the Economic Development team at City of Parramatta Council.

Business Support and Training

Realise Business

Realise Business provides small businesses with advice, support, digital advisory services, training, and mentoring to help them build and develop sustainable businesses. These services are provided free of charge by Transport for NSW to businesses along the Parramatta Light Rail alignment. The services are offered at low cost to other businesses in metropolitan Sydney.

For further information, contact Realise Business:

  • Tel: 02 9545 5900
  • Email:
  • Website:
Small Business Programs and Support

City of Parramatta offers a range of quality seminars and workshops to local businesses to provide important business development tools to make starting and growing a business easier.

This program is provided at low cost or free of charge to local businesses.

To view the list of programs and register, visit the City of Parramatta Business Programs web page.

For further information, contact the Economic Development team at City of Parramatta Council:

NSW Small Business Commissioner

The NSW Small Business Commissioner offers a range of support and advocacy services for small businesses. They also help to resolve issues impacting on the day-to-day operation of businesses. Services include a Business Concierge that provides small business owners with free personalised support.

For further information, visit the NSW Small Business Commissioner website.

Business Promotion

Activate Parramatta - Transport for NSW

Available to businesses along the Parramatta Light Rail alignment. An ongoing program of business promotion, activities and support initiatives to assist businesses impacted by the Parramatta Light Rail.

To view the latest campaigns and to get involved, visit the Parramatta Light Rail website.

Contact Transport for NSW for further information:

Enjoy Game Day on Eat Street - Transport for NSW

Available to restaurants, cafes, bars and small food vendors in the Parramatta CBD including Eat Street. Encouraging game goers to head down to Parramatta’s Eat Street for the chance to win 1 of 13 $100 dining vouchers by simply dining at a participating business and scanning the in-store QR code using the Activate Parramatta app. The Enjoy Game Day campaign runs until 4 September 2021.

The Activate Parramatta app can be downloaded from the app store on your smart device.
Contact Transport for NSW for further information: 

To find out more, visit the Parramatta Light Rail website.

Localised - City of Parramatta

Council has partnered with Localised to build a local business platform to promote and support business activity across Parramatta. The platform is free to join and allows customers to connect more easily with your business.

To join visit the website

For further information, contact the Economic Development team at City of Parramatta

Parramatta Where It's AT - City of Paramatta

The seasonal ‘Where it’s AT’ campaigns are designed to drive visitation and spend across the Parramatta LGA to profile the City as a destination of choice.

To express your interest, contact the Marketing team at City of Parramatta Council:

AT Parramatta

The Australian Tourism Data Warehouse (ATDW) is a digital database and distribution network for tourism products and destination
information. Tourism websites, including AT Parramatta use this database to draw information. Businesses need to ensure their details are correct on the ATDW.

To register your business, visit 

To express interest in being  promoted or to suggest possible article ideas, contact the Marketing team at City of Parramatta Council:

Publishing guidelines are available. 

Go Local AT Parramatta

The Go Local campaign is an AT Parramatta initiative that promotes local businesses around the LGA on our digital platforms. If you are interested in promoting your business as part of our Go Local campaign, contact us at 

Local Business Finder - City of Parramatta

The Local Business Finder is an interactive map displaying local businesses that are open and trading. 

To add your business, contact the Economic Development team at City of Parramatta

Contact us

If you would like to talk to us about ways to promote your business, reach out via this form and we'll get back to you to discuss.

This website meets compliance with Council’s adopted Statement of Business Ethics Policy.