Parramatta means business: why retailers choose Parramatta

From surfboards to succulents, streetwear to sketchpads and vinyl spins, discover why these 5 local retailers chose Parramatta. With its booming foot traffic, diverse community, and central location, Parramatta is a city on the rise and its business community is rising with it. Watch these retailers’ stories in our new video case study and discover why Parramatta Means Business.

5 retailers. 1 city on the rise.

Parramatta’s retail scene is thriving. Our city's vibrant blend of long-standing local icons and bold new ventures are shaping the unique character of our City. From beloved creative institutions and independent record stores to global fashion brands and cutting-edge leisure experiences, explore the diverse mix of retailers helping Parramatta grow as a dynamic place to live, work and visit.

Blonde woman in white shirt smiling in front of a large light blue pool

URBNSURF Group Sydney

World's largest surf park company rides the wave of growth in Sydney's heart. 

Where surf lifestyle meets city energy. URBNSURF Group brings beachside cool to our Unrivalled River City, tapping into Greater Sydney's outdoor-loving adventurous crowd. With easy transport links and a booming youth market, this surf park proves you don’t need a coastline to make waves. Watch how they built their brand inland and see how Parramatta Means Business.

Blonde woman with pink shirt holding a small potted plant

The Indoor Plant Shed

Boutique lifestyle retailer finds fertile ground in our unrivalled River City. 

Greening the city, one leaf at a time. The Indoor Plant Shed thrives in Parramatta thanks to a growing community that values calm, connection and sustainability. Whether it’s apartment dwellers or office workers, locals can’t get enough greenery and this store is happy to provide. Meet their leader and see how Parramatta Means Business for plant lovers and wellness retailers.

Woman in blue hair and wearing black shirt standing in front of counter with art supplies behind her like paint tubes

Eckersley’s Art & Craft

Long-standing art and craft retailer continues to thrive in the epicentre of culture and creativity. 

Where ideas come to life. Eckersley’s chose Parramatta for its dynamic mix of creatives, students and families, the perfect audience for artistic inspiration. Discover how this art supply staple continues to thrive in a city that’s buzzing with imagination. Because Parramatta Means Business for artists, makers and dreamers.

Bald man wearing maroon shirt and glasses standing in front of a wall of records

Beatdisc Records

Celebrating 30 years of Parramatta's community-focused independent record store. 

Vinyl lives here. For Beatdisc Records, Parramatta isn’t just a location, it’s a culture. With foot traffic from music lovers of all ages and a strong creative community, this indie record store has carved out its groove. Watch their story and hear why Parramatta Means Business for music retail.

Brunette woman in black shirt standing in front of large tree with leaves turning orange

The Giving Movement

International streetwear brand offering ethical fashion finds its first Australian home in Global Parramatta. 

Style with a purpose. Streetwear brand The Giving Movement will be bringing impact-driven fashion to the heart of Parramatta when their retail store opens its doors to customers soon. Why did they choose Parramatta for their first Australian flagship store? With a diverse, youthful audience and incredible transformation, Parramatta is a city ready for bold ideas. 

We’ll be sharing their video case study very soon once their store has opened. Follow us on LinkedIn so you don’t miss it!

A group of business professionals in suits talking while walking pass large and tall office buildings

Subscribe to Our Business Newsletter

Join Parramatta’s growing network of entrepreneurs, innovators, and industry leaders. 

Our monthly newsletter delivers the latest business news straight to your inbox—including upcoming events, Council initiatives, major project updates, and exclusive opportunities to help your business thrive.