Hosting the City's Growth
Explore how established hotels are supporting Parramatta’s growing visitor economy.
A City Creating New Reasons to Visit
Parramatta is evolving into one of Greater Sydney’s most connected and dynamic destinations.
Driven by major investment, cultural transformation, world-class events and improved transport connections, the City is attracting more visitors who are choosing Parramatta as a place to stay, work, meet and explore.
Located in the heart of the CBD, PARKROYAL Parramatta has been part of this growth story, supporting the City’s expanding visitor economy through accommodation, conferences and business events.
Meet Hotel Manager Hans Joachim and discover how Parramatta’s growth, infrastructure investment and changing visitor landscape are creating new opportunities for the hospitality sector.
Meet Hotel Manager Hans Joachim and discover how Parramatta’s growth, infrastructure investment and cultural attractions are creating new opportunities for business and leisure travellers alike.
Supporting a City Built for Business
As Greater Sydney's Central City, Parramatta continues to attract businesses, conferences and events.
With a growing commercial sector, strong connectivity and major organisations establishing a presence in the City, Parramatta is becoming an increasingly important destination for corporate travellers and group visitors.
“For us, Parramatta has strong corporate demand,” says Joachim. “We’re centrally located, well-connected and well-suited to group accommodation, which is really important for our business.”
As Parramatta continues to strengthen its role as a commercial and cultural hub, its hospitality sector is helping support the visitors who come to experience and contribute to the City.
Investment Driving a New Visitor Destination
Parramatta’s transformation is being accelerated by significant investment in culture, entertainment and infrastructure.
New attractions and major developments are creating more reasons for people to visit, stay longer and experience the City.
“With the Powerhouse Museum right on our doorstep, we’re hearing visitor expectations of more than three million people,” Joachim explains. “Add CommBank Stadium, which does wonders for us on weekends, and the Riverside Theatres redevelopment, and you can really see the opportunity from a cultural perspective.”
Together, these destinations are strengthening Parramatta’s appeal as a place for visitors from across Sydney, interstate and beyond.
A Visitor Economy on the Rise
Parramatta’s future as a global destination is set to grow further with the opening of Western Sydney International Airport.
Improved international connections will create new opportunities for tourism, business travel and hospitality, strengthening Parramatta’s position as a gateway to Western Sydney.
“The airport will really open up the Asia market for us,” he says. “Being a 24-hour airport, it’s going to make Parramatta even more accessible to international travellers.”
Combined with new cultural experiences, major events and continued city investment, Parramatta is entering an exciting new chapter.
Creating Memorable Visitor Experiences
Beyond business and events, Parramatta offers visitors a diverse range of experiences that encourage longer stays and repeat visits.
From its growing dining scene and major sporting venues, to Parramatta Park, Riverside Theatres and connections along the river, the City offers a unique blend of culture, history, entertainment and nature.
“Definitely the dining, our fantastic stadium, and I’d love to do a round trip on the ferry to Sydney CBD and back,” Joachim says when asked for must-do experiences.
For visitors, Parramatta provides the convenience of a connected city while offering experiences that showcase its unique character.
Why Businesses Are Choosing Parramatta
Parramatta’s continued growth is creating opportunities across hospitality, tourism, retail and entertainment.
For operators considering the City, the opportunity is clear.
“It’s a no-brainer,” he says. “The City is growing exponentially. Parramatta has one of the fastest-growing economies in New South Wales, possibly Australia. There’s investment everywhere, hotels coming on board, attractions opening and so much more on the horizon.”
With major investment, a growing visitor base and a strong pipeline of development, Parramatta is a city built for the future.
Be Part of Parramatta’s Visitor Economy Growth
Parramatta is emerging as one of Greater Sydney’s most dynamic visitor destinations, attracting investment, major events and a growing number of visitors.
Supported by world-class cultural institutions, next-generation transport links and a thriving hospitality sector, the City offers significant opportunities for businesses looking to invest, establish or expand.
Discover how Parramatta’s visitor economy is creating new opportunities.
