A New Era for Parramatta’s Visitor Economy
As Parramatta’s visitor economy continues to grow, leading hotel brands are investing in the City’s future. Discover how PARKROYAL Parramatta and the highly anticipated QT Parramatta are helping shape its next chapter.
Parramatta’s visitor economy is evolving alongside the transformation of the City itself.
As Greater Sydney’s Central City, Parramatta is becoming a destination where people come to stay, work, connect and experience everything the City has to offer. From major events and cultural experiences to dining, entertainment and world-class attractions, Parramatta is attracting a growing number of visitors from across Australia and around the world.
A growing accommodation sector is playing an important role in supporting this transformation, providing the foundations needed to welcome more visitors, business travellers and event attendees, while contributing to the vibrancy and economic growth of the City.
With the opening of Western Sydney International Airport on the horizon, Parramatta’s role as a connected global city will continue to strengthen, creating new opportunities for tourism, hospitality and investment.
Where the City Welcomes You In
Where the City Welcomes You In
Meet the People Supporting Parramatta’s Visitor Economy
Parramatta’s transformation is being driven by the people, businesses and experiences that bring the City to life.
From welcoming visitors and hosting major events to creating new places to stay, the City’s growing hospitality sector is helping support Parramatta’s emergence as a vibrant destination.
Hear from the people behind two of Parramatta’s leading hotels and discover how investment in accommodation is contributing to the City’s next chapter.
Supporting a City Built for Business and Connection
Located in the heart of Parramatta, PARKROYAL Parramatta has long supported the City’s role as a destination for business, events and leisure.
Meet Hotel Manager Hans Joachim and learn how conferences, corporate travel and major events are contributing to Parramatta’s growing visitor economy and strengthening the City’s position as a place to meet, stay and connect.
QT Hotel Parramatta
QT Hotel Parramatta
A New Addition to Parramatta’s Growing Destination Offering
As Parramatta continues to evolve, new investment is bringing fresh experiences, opportunities and reasons to visit the City.
Meet David Sude, Group General Manager, and explore how QT Parramatta’s arrival reflects the confidence and momentum behind Parramatta’s transformation into a globally connected city.
Invest in Parramatta's visitor economy
Parramatta is becoming one of Greater Sydney’s most dynamic visitor destinations, supported by major investment, world-class infrastructure and a diverse calendar of cultural, sporting and business events.
The City’s growing visitor economy is creating opportunities across accommodation, hospitality, retail, entertainment and tourism, backed by increasing visitation and strong demand for new experiences.
With significant development underway and a pipeline of future investment, Parramatta offers businesses the opportunity to be part of a city that is connected, ambitious and built for the future.
Image credit: Destination NSW
A Growing Accommodation Sector
Parramatta’s accommodation sector is expanding to meet the needs of a growing visitor economy, with new hotels and hospitality offerings contributing to the City’s transformation.
As more people visit, stay and experience Parramatta, investment in accommodation will continue to play an important role in supporting the City’s future growth.
Subscribe to Our Business Newsletter
Join Parramatta’s growing network of entrepreneurs, innovators, and industry leaders.
Our monthly newsletter delivers the latest business news straight to your inbox—including upcoming events, Council initiatives, major project updates and exclusive opportunities to help your business thrive.
