About
Parramatta is a city of big thinkers, full of ambition who aren’t afraid to tell a new story about their city. They deserve a platform from which to share the many great stories about the city and invite people from outside to come and experience for themselves why Parramatta is truly ‘Where it’s AT’.
Parramatta is Where It's AT
Parramatta is Where It's AT
Parramatta has never stopped transforming. This next evolution is already well underway with more than $20 billion in public and private infrastructure investment being realised over the next five years. With a population expected to reach 400,000 by 2036, Parramatta has undeniably become ‘Where it’s AT’.
As Sydney’s Central City, Parramatta is an iconic metropolis that is creating world-class centres of excellence in education, health, research and innovation.
The city’s new skyline and footprint is changing. Award-winning architecturally designed masterpieces such as Parramatta Square and the Powerhouse Museum and precinct will continue to transform the cityscape. Just as important are the city’s cultural heart and inclusive nature.
Central meeting place
Central meeting place
A central meeting place for the Burramattagal people for more than 60,000 years, an ancient heartbeat now drives a new vitality and energy in Parramatta. It has become a melting pot of cultures, ideas and commerce which draws people from across the globe who want to visit, live and experience the heart of a global metropolis.
Arts, culture and nature hub
Arts, culture and nature hub
Parramatta’s entertainment, arts and cultural venues are already developing a national and international reputation for fostering new talent and creating cutting edge performances and world-class events.
Parramatta is a city connected by natural parks, waterways and rich heritage. There are stories both old and new to be told, and places for the intrepid and curious alike to explore and lose themselves in.
Big thinkers, big ambition
Big thinkers, big ambition
Parramatta is a city of big thinkers, full of ambition who aren’t afraid to tell a new story about their city. They deserve a platform from which to share the many great stories about the city and invite people from outside to come and experience for themselves why Parramatta is truly ‘Where it’s AT’.
AT Parramatta Launch
AT Parramatta Launch
AT Parramatta was launched at the Parramatta Eels first game of the season in 2020.
