Butter isn't hard to spot. The shopfront's floor-to-ceiling windows display an out-of-the-box sneaker collection, from Nike collaborations to Adidas Yeezys. Then there are the hip hop beats, spilling out onto the pavement.
Inside, pendant lighting illuminates a slick, industrial-inspired interior, designed by architect Tarek Elkassouf. Think concrete walls, granite tables and black stools. A handcrafted neon sculpture adds a creative touch. In Cincotta's words, it's "street meets luxury".